The usage of popularly used keywords in your website can certainly help in increasing the SEO ranking within short span of time. For this you need to evaluate them based on competition levels. Find out those related keywords which in the optimum zone of competition. They enhance the visibility scope of your website in the SEO result pages. By including the keywords in the titles, images, URL, text content and other places your website can be found among the top, regardless of the keyword combinations used by the average searchers.
- Global search engines like Google can recognize synonyms of specific keywords used within the same scope of visibility. For example you might use keywords like equipment, tools, gear, utensils and apparatus in the same page. The crawler will be able match them and arrive at the specific page.
- Understanding the user perspective of search can help a lot in framing the keywords. Most often they may not make any grammatical meaning. But they do make sense to the search engine. Make a list of those keywords and use them in your web pages content. For determining the right keyword density you need to talk to your SEO experts like Boca Raton SEO Company – GGG Marketing. They will be able to suggest the most optimum density based on the web page content and goals.
Purpose of Search
Your website designer will be able to know the purpose of search based on the types of keywords used by the searchers. They will be able to categorize the result pages and the links to pages from there, depending on the purpose.
- Searchers in the web need not always seek for products or services. They may also look for information only. Even in such cases you need to attract them to your website. This can be done by developing and deploying unique blogs related to your website. For example your website may be selling books. The blogs can be related to importance of books, types of books, novels and non-fiction reading, creative writing and so on. Create meaningful links from these blogs into your website. Not only the users, but also the search engines will find this sort of approach highly professional. This might help in improving the SEO ranking of your web pages and site.
- In some instances the user may seek information about what to, how to, where to and other query based searches. Then you need to direct them to the articles and news publications related to their search. If they are related to your products or services, you may provide a link to your website at the end of the articles. Users may get the genuine interest to visit your site and its related links.
- If the users are specifically looking for buying, you can directly connect them with your website. There is no ambiguity about their intention.
- By populating your website with the permutation and combination of all these parameters, your service provider will be able to increase the SEO ranking of your website.