How TO ADVERTISE Your Music More Effectively
Knowing how to advertise your music is without a doubt THE most important thing that can be done for your music business and your music career all together. You know it’s a thing that must be handled and when you’re not making efforts to learn how to market your music more effectively then you ought to know that, at least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the standard elements of a highly effective music marketing campaign.
What do I mean by this?
To begin it’s important to assess where you’re at right now and determine if you know and understand exactly what the basic components of an effective music advertising campaign are? Let’s face it, in the event that you plan on creating a name on your own in the music industry it is important to realize you’ll be investing plenty of your personal time and money into your music career. If you are certain your absolute goal would be to mold your music talents right into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll desire to be as efficient and productive since you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the required accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one as well as two of the key components minus the essential third element in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name on the market and partaking in conversations with fans could be cool, even self gratifying and it’s really definitely better than not doing anything at all, but imagine how much more effective you’d be if you went to work on most of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that when you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to concentrate on the elements which are most productive for your music business growth. Broken down in an an easy task to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message to them. Everything you do should create a knowledge for you and your music at all times. Approach this with precision and a firm direction and your music business foundation will be solidified for years to come.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” get this to process a breeze. Once you have laid the initial groundwork and you have made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts need to know that you’re for real. That you value them. That you’re here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Require the sale): This one is vital. If you don’t have products to sell… you do not have a music business. Attempting to create a steady, consistent cash flow for your music business is key to your long-term success. Entice fans to spend their money and purchase your stuff and the rest of your music marketing processes will flow and flourish so much easier.
Yes! It’s Easier Said Than Done
I recognize that it’s easier to talk about these things than it is to make them happen in your job but this is exactly what the music business is about so incorporating these processes into your music business campaign is a must, or you merely won’t last long enough to make dent in the music world.
Virtual Reality And that’s not what we wish for your music career… could it be?
Again, it might seem easy enough to map these exact things out on paper nevertheless, you that a lot of bands and musicians will see a hundred and one methods to screw this up.
You’ll either spend a lot of time on creating awareness and connecting with your audience but then fail to require the sale. Or you’ll require the sale way to often and just forget about connecting with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and at once out there and execute a couple of music marketing, but if you are not touching all three elements of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there’s no sales and without sales, you do not have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame press releases that musicians love to send out nowadays. These press releases are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at once or another.
Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you build up a headline like this against my 3 step process. Start to see the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my pal is really a no no. It’s 100% self interested and sadly, it’ll fail each time it’s used.
Fans and media see through this. All of the band wants is the money. For some unknown reason the band is expecting us to at once over to the link contained in their press release and go through the buy button. But where’s the connection? What about the awareness we are in need of BEFORE they ask for the sale?
How TO ADVERTISE Your Music More Effectively